This year’s theme for World Tourism Day is “Digital Agenda and Artificial Intelligence to Redesign Tourism”. Saudi Arabia is ahead of the world, having named…

This year’s theme for World Tourism Day is “Digital Agenda and Artificial Intelligence to Redesign Tourism”. Saudi Arabia is ahead of the world, having named 2026 ‘Year of AI’ and launched Tourism.sa & TourismX, two platforms that support the sector & its people.    #SaudiArabia #WorldTourismDay During the week of Saudi National Day on Sept. 23, as well as World Tourism Day on Sept. 27, we take a look at the most important achievements in the Saudi tourism sector’s past decade. #worldtourismday #saudiarabia